Buffalo Sabres No. 1 Franchise
NHL PR
According
to the findings of the fifth annual ESPN The Magazine
Ultimate Standings, the Buffalo Sabres are the best
franchise in major professional sports when it comes
to paying fans back for their investment of time,
money and passion, and the Detroit Lions are the worst.
The results also show that the Sabres give fans the
most "Bang For The Buck" – an exclusive
and original analysis by ESPN The Magazine and the
Warsaw Sports Marketing Center (WSMC) at the University
of Oregon that assesses how teams turn fan money into
success on the field.
Available in the current issue of
ESPN The Magazine (on newsstands tomorrow) and on
ESPN.com, Ultimate Standings is the only comprehensive
ranking of all 122 major North American professional
sports franchises. It aims to quantify the unique
relationship between fans and their favorite teams
by determining which MLB, NBA, NFL and NHL franchises
establish and maintain the most overall reward for
their fans.
Driven by research and fan feedback, the Ultimate
Standings debuted in 2003 with Green Bay Packers as
the top franchise (ranked 23rd this year). Results
are determined using analysis of team financial data
by The Magazine and the WSMC, combined with fan feedback
data gathered by the Norwalk, Conn.-based research
and marketing firm Markitecture and ESPN.com. To generate
the Ultimate Standings, ESPN The Magazine and the
independent marketers score each franchise according
to criteria in eight categories; the combined scores
resulted in an overall ranking (as well as separate
rankings in each individual category).
THE 2007 ULTIMATE STANDINGS: THE TOP
AND BOTTOM
The top five overall franchises: -----------------------------------The
bottom five overall franchises:
1. Buffalo Sabres -----------------------------------------------------118.
Chicago Blackhawks
2. San Antonio Spurs------------------------------------------------
119. Minnesota Vikings
3. Dallas Mavericks--------------------------------------------------
120. New York Knicks
4. Indianapolis Colts ------------------------------------------------121.
Oakland Raiders
5. Detroit Pistons---------------------------------------------------
122. Detroit Lions
METHODOLOGY
In October 2006, Markitecture initiated a phone survey
of sports fans in the U.S. and Canada, asking what
fans cared most about getting in return for their
investment for their favorite teams. Second, through
ESPN.com, MLB, NBA, NFL and NHL fans were asked to
rate their clubs in 21 categories. More than 80,000
responses were gathered. The data was analyzed, weighted
and combined to arrive at a score and ranking of all
the franchises in the following categories.
Fan Relations – how the teams and owners interact
with the local fan base;
Bang for The Buck – how well a team performs on the
field, measured against the money it receives directly
from fans ;
Ownership – overall commitment and effort owner makes
to players, coaches and fans, as well as a willingness
to spend money and commit to winning;
Players – effort given on the court, field or ice,
in addition to how likable they are off them;
Stadium Experience – the cleanliness, parking, security
and promotions at the home venue;
Affordability – from tickets to apparel to parking
to concessions – what it costs to be a fan of a franchise;
Coaching – quality of on-field coaching/managing for
the franchise;
Title Track (winning)– how successful and dedicated
the team has been in pursuing and winning championships.
2007 ULTIMATE STANDINGS HIGHLIGHTS
NHL Leads With Eight Franchises in Top 25
Eight NHL franchises finished in the Top 25, a first
ever in the rankings: the NFL and MLB came in with
six, and the NBA has five teams.
Biggest Jumps/Drops Since Last Year
The Detroit Tigers jumped the most in the rankings
since 2006 – up 64 spots to number 12 overall. The
dubious distinction of "farthest fall" in
the rankings belongs to the Indiana Pacers, who fell
102 spots to 114th. Other significant changes include:
New Orleans Saints - up 49 spots to 42nd
Toronto Raptors - up 39 spots to 45th
Minnesota Twins - up 24 spots to 14th
Baltimore Ravens - up 22 spots to 32nd
Atlanta Falcons - down 100 spots to 106th
Cincinnati Bengals - down 83 spots to 102nd
Washington Redskins - down 71 spots to 108th
Sacramento Kings - down 70 spots to 110th
Tough-luck Towns
New York: Of the nine NYC-area franchises, only the
Yankees (48) ranked higher than number 50.
Boston: Three of the four Boston-area franchises finished
in the bottom of the rankings - Red Sox (88), Celtics
(112) and the Bruins (117). The Patriots finished
at 31.
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© Richard Wolowocz (HV)
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